3 Tips for a Lockdown Marketing Strategy

We love independent stores – and that’s why we want to support you as much as we can during these difficult times. The lockdown requires us to think outside of the box and explore new shores. So how’s you social media plan going?
Our marketing team collected 3 tips to reach your customers and generate new sales during lockdown:


How can I still reach my customers during lockdown and still make sales?


1. Be open for something new!

Social Media offers so many opportunities to create awareness for your products. Try new content types like a video, a story, a blopost or a carousel post with multiple images. We prepared 6 posts for you with images and captions of Home Society products that you can download and share on your social channels – no effort guaranteed.

DOWNLOAD CONTENT HERE



2. Setting up an online webshop

can be a great alternative to make sales during these times. But it’s not that easy to program a whole webstore. Instead you can however try to set up your Facebook and Instagram store – in a few steps and for free! Psst.. Instagram is also planning to launch a check out procedure within the app soon which makes it even more easy for customers to buy your products. Set your shop up already now and be ready for the new feature – it’s worth it. You can read more instructions about Instagram shops HERE





3. Keep your customers up to date

about what you still offer (e.g. online store, pick up?). A newsletter can be great for that! Stay in touch with your audience and show some love!


AND OF COURSE: BE READY WHEN SHOPS CAN OPEN AGAIN



Don’t forget to restock your product assortment with our newest spring summer collection. Order now to be ready when you can finally open again.

Until then: Stay strong, stay safe!

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