Huge seller of Bridgewater home fragrances
The LUV team is incredibly enthusiastic about Bridgewater products. This certainly helps boost sales. There are cheaper alternatives on the market, but Alinda feels that in the end people just want the best. And her customers clearly agree: it turns out that LUV – a book shop, mind you – sells more Bridgewater sachets, candles and other products than many garden centres.
This is even more impressive when you consider that the shop has just one rotating display stand next to the cash register and a single product display cabinet. How do they pull it off? Timely ordering, the team’s undivided enthusiasm and the inclusion of Bridgewater products in their popular gift sets. The Bridgewater quality makes for both happy customers and a happy business owner.
In February 2016, Alinda decided to change the name of her store from Het Baken (The Beacon) to LUV. Why this name? A survey among her customers and team showed that for them ‘love’ is the key word which everything revolves around. Although the name change entailed a lot of work, it also gave Alinda a huge shot of positive energy. And it paid off: she now has a line of LUV greeting cards, and the first LUV diary is being printed as we speak.
Tips for fellow shopkeepers
Know your customer, share your enthusiasm, stay focused and make use of new media channels. Last year, Alinda hired a young, sassy designer to manage the LUV website and social media content.
Alinda’s Social media favourites
happymakersblog, thuisinstyling, flow, vtwonen, happinez, zilverblauw, dilleenkamille, margoslingerland, krijtbord, Lindamagazine, Loods5
Check out the Luv website!